That approach comes from a mindset that runs throughout the company. The team at National Food Group is always looking for a better way, whether that’s a new product, a smarter process, or a better experience for a customer. Every improvement is measured by what it means for the customers it serves, and technology is helping the company make those improvements faster than ever.
National Food Group continues to find innovative ways to use leading-edge technology to serve its customers, most recently with the implementation of a new CRM platform. Bringing sales, marketing, and company data together gives teams a more complete view of every customer relationship, helping them plan with greater precision and share information that fits each customer’s needs.
The company is also expanding its use of AI across sales, finance, and operations, with people across the organization helping shape each new tool so it fits the way the business really runs.
“This is a team award, and it was judged blind,” said Todd Loiselle, Chief Information Officer at National Food Group. “No names, no logos, just the work. And that work happened because people across our whole company were willing to rethink how they do their jobs. Being recognized by this community means a lot.”
“Everything we do starts with our customers,” said Kelly Smythe, Chief Sales Officer at National Food Group. “When our people have better tools, our customers feel it. They get faster answers and a partner that’s always looking for a better way to serve them.”
Technology and automation will continue to shape how National Food Group grows, with a focus on becoming the most innovative partner in the industry for its customers.